Sales Are In The Red After Dick’s Sporting Goods Bans Guns

Sounds good to me!!


Immediately following the Sandy Hook tragedy, Dick’s Sporting Goods adopted a no-guns policy. They pulled guns from the shelves and cancelled all existing gun orders. Customers who had pre-ordered a Troy Carbine just in time for Christmas received a gift certificate instead of the actual weapon. Unsurprisingly, this ticked off more than a few customers. Stopping all future gun sales is one thing, but cancelling gun sales that customers had already paid for was a low blow. Fortunately for these angry consumers, they didn’t have to wait very long for economic justice. Sales at Dick’s Sporting Goods dropped 2.2% in the fourth quarter of 2012 compared the fourth quarter in 2011. The company’s shares have also dropped 10% in the last quarter. More

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